Five marketing strategies to sell more content

We know that the most important thing for you is having quality content but, what is it for if you can’t sell it? That’s why we want to share with you the five best marketing strategies that will help you increase your digital content sales. Know which are the five marketing strategies that work as […]

The magic of selling Subscriptions. Spoiler: Go B2C.

When The New York Times left AppleNews+, it taught us a great lesson: not all business models work the same for everyone. No matter how great, knowledgeable, successful, or prestigious, your team or product is, if the business model presents holes in it, things can go wrong. The market and the possible customers you can get are […]

The New York Times left Apple News. Were you surprised? We weren’t, and we tell you why.

On June 29th, the New York Times released an article mentioning that they terminated their relationship with the AppleNews platform. The reasons they gave were simple, however crucial and relevant to the objectives of why Publica exists today. The New York Times article published about this issue mentioned a couple of important reasons that made them decide to leave AppleNews. […]