digital textbooks

How Santillana Argentina increased digital textbooks sales?

Santillana Argentina is one of the most important educational publishers throughout Latin America. Today, it markets content for all academic levels, thus generating a large community of readers among families, teachers and schools. In addition to paper content, Santillana dedicates to selling digital textbooks, reaching children and young people of all ages. Although Santillana Argentina […]

5 publishing business model for you to try

In the last decade, we have seen how digital publishing has revolutionized the industry. Beyond the transformation from a printed catalog to an eBook format, nowadays, we see new publishers’ business models and and innovative projects that use technology to offer excited and customized experiences to the reader. We present you the five innovated business […]

Five marketing strategies to sell more content

We know that the most important thing for you is having quality content but, what is it for if you can’t sell it? That’s why we want to share with you the five best marketing strategies that will help you increase your digital content sales. Know which are the five marketing strategies that work as […]

Streaming concerts, videos or courses while selling books, art or magazines? Now it’s possible through your Publica multimedia store.

  In the era where digitized content is continuously shaping our social, cultural, and economic activities, producers must access tools that can help their business and products succeed comfortably. From Publica, we understand this very well. Trends evolve fast because new platforms and apps are continually shaping the format of our content. The internet is […]

The magic of selling Subscriptions. Spoiler: Go B2C.

When The New York Times left AppleNews+, it taught us a great lesson: not all business models work the same for everyone. No matter how great, knowledgeable, successful, or prestigious, your team or product is, if the business model presents holes in it, things can go wrong. The market and the possible customers you can get are […]

The New York Times left Apple News. Were you surprised? We weren’t, and we tell you why.

On June 29th, the New York Times released an article mentioning that they terminated their relationship with the AppleNews platform. The reasons they gave were simple, however crucial and relevant to the objectives of why Publica exists today. The New York Times article published about this issue mentioned a couple of important reasons that made them decide to leave AppleNews. […]